To compete with supermarkets, Dollar General expanded its food area. The Hankinson store has almost three supermarket aisles. It has a fridge and freezer so you can buy milk and a microwave. It does not store meat or fresh products, but many processed foods in boxes and cans. More of its shelf space is devoted to snacks and sugary drinks than anything else.

Dollar General probably looks more like Walmart, though it’s a miniature version, with less than a tenth of space and less variety across all product categories. The magnetic attraction of low prices has drawn residents of rural areas and small towns to neighboring towns with Walmart. There is a Walmart 30 minutes northeast of Hankinson in Wahpeton.

The resemblance to Walmart may explain why Dollar General’s impact on small-town retailers in North Dakota was less than expected. Dollar General competes more directly with Walmart than with local supermarkets, pharmacies, and hardware stores. Hankinson consumers can now buy cheap local products they went to Wahpeton to buy.

DGCustomerFirst FAQ

Have a look at the FAQ section below before visiting the official website www.dgcustomerfirst.com. It might help you to get the solution to your issues and queries on the spot from here:

What is DGCustomerFirst Survey?

This is a customer satisfaction survey launched by the Dollar General at the official website www.dgcustomerfirst.com. This survey helps the customers to analyze their services and work upon the same in the best possible way.

Which website should I visit to participate in this survey?

This survey is available at the official website of the Dollar General at the address www.dgcustomerfirst.com.

Is www.dgcustomerfirst.com secure to use?

Yes. The official website address www.dgcustomerfirst.com is extremely secure for each and every customer to use.

Is submitting my personal details on the www.dgcustomerfirst.com survey portal safe?

Yes. It is completely safe to submit your personal details on the official survey portal.

A Hankinson resident who loads his truck in front of the Dollar General on a fast Wednesday morning marks this change.

The products that I can buy here are much cheaper than in the city, he said. “It’s better than having to go to Walmart.”

Dollar General’s expansion at www.dgcustomerfirst.com into the Midwest was facilitated by the construction of a distribution center in Janesville, Wisconsin earlier this year. The company currently has 113 stores in Minnesota and 43 in South Dakota. North Dakota was the 44th state of the retailer.

The chain’s first five stores in North Dakota are located in the southeastern part of the state but are growing rapidly in the north and west. A store is about to open in Cavalier, 15 miles south of the Canadian border. He opened stores in Lakota, Langdon, and Larimore. It is under construction in Cooperstown and New Rockford.

“The Dakotas are one of the last frontiers for dollar stores,” said Brown of Cushman & Wakefield.

Family Dollar is also present in North Dakota. It has 21 stores throughout the state. But Family Dollar has struggled in recent years, and another chain, Dollar Tree, acquired it in 2015. It’s not as aggressive as Dollar General and isn’t considered the same small-town threat.

Two www.dgcustomerfirst.com chains also have different investment strategies. The family dollar is likely to be found in large urban areas and large cities. It has supermarkets in the city of Fargo, Grand Forks, and Bismarck. The average population of North Dakota cities is nearly 20,000.

Meanwhile, Dollar General is found almost exclusively in small, sometimes very small, cities. All but one of the cities where North Dakota has opened or will open stores has fewer than 2,000 residents. Seven have fewer than 1,000 people. He built a store in Wyndmere, 419 residents.